Varadero beach, an important tourist destination, is located in the north of the province of Matanzas, in the Hicacos peninsula, in the tourist region of Varadero and in the Matanzas-Cárdenas-Varadero subregion. The current landscapes of the Hicacos peninsula are characterized by a rich diversity. Considered one of the main tourist poles of the country, captivated by its white and fine sands, and its waters of a delicate blue, warm and transparent all the year, in which, depending on the place, the bathers can go away tens of meters of the shore without covering them completely.

Founded in 1887 as a town, currently the Blue Beach of Cuba, as it is also called, is a large city surrounded by water, located on the north coast of Matanzas, exactly in the Hicacos Peninsula, 2 hours by road from La Havana or few minutes by plane, for which it has a comfortable international airport. By sea it is also possible. The current seaside resort of Varadero continues to grow. According to recent estimates, it is estimated that it can support up to 25,300 rooms (today around 16,000), and is the most important tourist destination in Cuba, since it brings together the largest number of high-end lodgings in the country, all four and five stars.

The tourist pole is led by several Cuban and foreign hotel chains, such as Gran Caribe, Gaviota, Grupo Cubanacán, Sol Meliá, Barceló, among others, and has a powerful infrastructure of restaurants specializing in Creole and international food, snack bar, shops and commercial centers, marinas and diving centers with subsidiaries in hotels. Varadero guarantees the necessary conditions of docking in a well-equipped dock. For all, excellent offers of accommodation in facilities of several stars, between villas, bungalows, hotels and aparthotels, located on the beachfront or in nearby avenues. The hotel network has grown considerably in recent years and continues at an accelerated pace, due to the constant demand of tourists who select Varadero for an unforgettable vacation. At the same time, an extra-hotel infrastructure has been developed, which complements the offer and makes Varadero a spa town worthy of the best tourism.